If any of you know us from our instagram page.. You would know the kind of reviews and support we have from influencers. 100’s of Celebrities, Tv artists, Food bloggers, Food critics, Top chefs and Internet influencers, all over from Youtube, Instagram, TikTok and many more have reviewed our pickles . The Honest truth is We never spent a penny on any kind of promotion. It is all organic and honest.
It all began right in the second month of the business. I started approaching few celebrities. I asked them personally if they would like to try my favourite Chicken Pickle recipe, for my shock, many were very excited about it as they have not heard about chicken pickle before. As usual I cooked the pickle overnight and packed them by morning and sent them to a few of the influencers. To name a few, Biggboss Telugu Contestants Himaja, Rohini, TV Shilpa, Bhanusree, Amit tiwari, Hasini Anvi, and some Rjs and Internet influencers like Rj Chaitu, RJ Kajal, Kalyan Nayak, and many more..With the little profits we made from the sale in our colony surrounding by spreading pamphlets, sticking posters on the side of the road, etc,, We were able to send all these
samples pretty soon. We sent them and forgot. I had only asked these influencers if they wanted to taste my recipe. I have not spoken about any kind of promotion what-so-ever. I also knew these guys charge for any kind of promotion. So, I left it there. The next day after they received and tasted our pickles they all started posting about us on their social media accounts. Our Instagram started blowing up.
We can definitely say we went quite viral in that period of time. We were getting 100’s of likes and 10’s of orders per day with all these guys posting about our pickles and how much they loved it. Some went on expressing that this is by far the best pickle they have ever tasted, others said these pickles are Out of the world. You can always find these reviews on our website and also in the highlights of our instagram page.
While we got super busy with all these new orders from all around the two Telugu states. we got more and more replies from many more celebrities. This time it was movie (Tollywood) Celebrities like Navdeep, Archana (Veda), Tharun Bhascker, Anupama Parameshwaran, Sundeep Kishan, Abhinav Gomatam, Suhas, Sundeep Raaj, Nagababu Garu, BVS Ravi garu, and Top Food Bloggers Like Natasha Diddee (Gutless Foodie) , Paradise Hotel Head Chef Mr. Amay Marathe etc., When We handpicked and sent every one of these samples, the replies and the support we got from these guys was an avalanche of orders. Each one of them went on to explain that they loved the pickles to their heart and that it’s not a paid promotion. They showed enormous love on our authentic pickles in their respective social media accounts. And we now had to deliver all over the country.
Shipping all over India was an exciting shift but not to forget it was only our 3rd month into business plus the pandemic and we had no idea how to ship all around India. We had to figure it out while the orders were pouring in. With the pouring Orders and promotions we were quite happy to get the kind of reviews we are getting.
Ever since, influencers and celebs kept approaching us for collaboration. We were just ready to put in all our profits back into organic growth. Believe it or not, In one year’s span neither me nor Parth has ever bought any personal item we just put it all back in the business.
THE RESULT:
- Invitation from Nagababu Konidela garu
- Paradise Head chef Mr. Amay Marathe loving our pickles
- India’s Top food blogger ‘ The Gutless Foodie’ and her family loving our pickles
- 100’s of more reviews Food Bloggers, Critics and Chefs.
- 100’s of Internet Influencers
- 100’s of TV Artists
- Including Doctors etc,.
And That's how we are here today! With more than 100s of orders a day!
Can’t be more grateful to each and everyone of you who love and support us. Stay Tuned to know more about our stories and journey with Spicy Chicken Pickle.
- Chef Moneca
