People always ask us How we got hundreds of Celeb & Influencer Reviews. If you have been following our business you might know we have hundreds of celebrities & influencers reviews. but, if you look into our page even further you can see thousands of customers reviews which are most valuable to us. Back in 2020 when we wrote to few influencers to try our products and give their honest review. some got back to us and gave us their honest reviews and genuinely helped our business, but many asked us for thousands of rupees as promotional fee. As we a very small artisan business we always rejected the ones that asked us for a pay.
We understand being an influencer is a job/business and they will look to get paid by the businesses. but most if not all influencers are asking for such big amounts that it is not even feasible for any product other than big chains like reliance, ITC, Jewellery and fashion brands etc.,. That is one of the main reasons we never did any paid promotion from any known face till now.
Most influencers are promoting anything that comes their way. You can ask them to give a review on a bag of garbage and pay them for it they will do it. Most businesses don't even get back what they paid for in the form of sale.
We have seen many videos or memes about businesses expecting free promotions from influencers but as a business let us expose the dark side of the influencer world. Most influencers are hiring marketing agencies to push their content. marketing agencies charge them a good amount to get a certain amount of views/likes/comments etc., These marketed influencers will use their platform to basically promote anything.
In our experience some of the influencers are soo rude they even go to the lengths of asking for a life time supply but by promoting a 5000 INR worth hamper we won't even get 2000 INR worth sale. This is the true side of the influencer marketing.
Some even demand us to send our authentic product in Kilos which costs a ton for a small artisan business like ours who do not mass produce like big chains. While some big celebrities took our product for reviewing and wont even post because they give a vegan outlook to their celeb status. It is difficult to fathom a vegan who loves our meat pickles and gave us a 200 word long review in messages about how much they loved our meat pickles lol. (don't believe every vegan celeb you look at)
This is one of the reasons we at Spicy Chicken Pickle have stopped influencer and celeb marketing since 2022 and are only giving our hampers to chefs and bloggers who are interested in giving their honest review even if it is good or bad.
Nevertheless, We are very grateful to the few celebs and influencers like Nagababu garu, Anupama Parameswaran, Sundeep Kishan,RJ kajal, Kalyan Nayak, Tharun Bhascker, Abhinav gomatam, Gutless foodie, All the Chefs, and few more people who told us clearly that they will post their honest review and they did without ever expecting a penny from us. we are eternally grateful for such support.
Thank you for reading through our stories and stay tuned for more tea.... xoxo...
